Like many business owners, you may believe your business won't benefit from having a website or that a website may not be within your budget. Or maybe you think because you don’t use a computer, neither do your potential customers. These are total misconceptions. Here are a few reasons that will show why your company needs a professional website, no matter how big or small your business is.
Your business will gain credibility
Today, more consumers use the internet than ever before to search for the products or services they need. Your business will gain credibility by having a website. Without one, potential customers will go to your competitors if they have an online presence. If you already have a website but it is "home-made", having it professionally redesigned will provide your business with a professional image which will inspire even greater confidence.
For home-based businesses, this is particularly beneficial since you do not have a store front to promote your products or services.
A website will help save money
As a business owner you probably think you can't afford a professional website, but the reality is you can't afford not to.
Although the cost of designing a website varies, once it's up and running, a website for a business generally doesn't cost much to maintain. Compared with the cost of a newspaper ad, when you consider the potential market you can reach with a website, it is a very cost effective way to promote your business.
It will enable you to keep your customers informed
Think of your website as being like an online brochure. It is much easier and quicker to update information about your products and services on your website than in print material, making it an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you now offer. Unlike print adverts which quickly become outdated, your website can always provide current up to the minute information and news.
It's always accessible
A website is available to both regular and potential customers 24/7/365 providing them with the convenience of reviewing your products and services when your business is out of office hours. With today’s busy lifestyles, this is a great selling point when making a decision on a potential purchase.
Your website will make you available to a wider market
Whether you provide products or services, your website will provide an alternative location to sell them. As a retailer, a website (eCommerce) is a great place to sell your products to a wider market; even services can be made available globally. Do you think you'll be able to sell your products or services online? Don't forget, even cars and houses sell online!
Your website will provide somewhere to showcase your work
No matter what type of business you’re in, a website is a great place to showcase your work. By including a portfolio or image gallery, as well as testimonials about your work, you can demonstrate what makes your business unique.
Your website will save you time
Providing information to your customers takes time, whether it’s on the phone, face-to-face, in a brochure, or in emails. With a website you can provide lots of information about your products and services. Once your website is up and running, it is available to your customers indefinitely, saving you time. And what is time? Time is money!
Your website will improve your customer service
By including a FAQ page, adding articles or uploading newsletters to answer all your customers' questions you can keep them up-to-date. What better way to provide them with value added service than by sharing information on your website.